[ Case Study ]
Revolutionizing Hotel Ratings: Advanced Dashboard Implementation for Enhanced Reputation Management
Customer Request
The client expressed the need for a comprehensive dashboard that would aggregate real-time ratings and reviews from various sources, providing insights into the performance of individual hotels and the chain as a whole, to enhance their reputation management and competitive positioning by leveraging real-time reviews.
Project Goal
Our mission was to craft an adaptable dashboard that not only gathers ratings but deeply analyzes review texts, compares hotels, and offers insights into customer preferences and areas of improvement.
Data Statistics
The system was designed to pull data from 10 different sources (Google Maps, TripAdvisor, Booking.com, Facebook, etc.)
Solution
General view of the dashboard
Dashboard view with selection by region for the last 3 months
View of a dashboard with a selection of one hotel with a detailed display of reviews and ratings
General view of the dashboard
Our solution was a dynamic dashboard that stands out due to its customization capabilities. It can collate and compare data from multiple hotels, regions, or even rival establishments.
It's designed to sift through review texts, categorizing feedback based on keywords and parameters like «price», «staff», «cleanliness», and more.
Technologies
Conclusions on the Project
The introduction of the dashboard proved invaluable, serving as a pivotal tool in the hotel chain's quest to refine their reputation and service delivery. Our customer was able to fortify its strengths and promptly rectify areas of concern. The comprehensive insights obtained not only heightened their service quality but also gave them a competitive edge in the industry.
With the application of our solution, the client witnessed a commendable rise in their overall rating climbing